The Family Journey Map
A 10-stage working template for mapping the family experience from first awareness through enrollment, re-enrollment, and advocacy.
What you'll get
A practical template that helps school leaders document every touchpoint a prospective family experiences—from first website visit through tour, application, decision, and enrollment—so gaps and inconsistencies become visible.
- Editable family-journey mapping template
- Touchpoint inventory worksheet
- Ownership and responsibility tracker
- Gap-identification prompts
- Example completed map for reference
Intended audience
School leaders and enrollment teams who need a clear picture of the family experience they currently provide.
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When a Template Isn't Enough
Enrollment Systems can help your school go further.
A resource is a starting point. Mission Built Schools helps schools turn these frameworks into practical, sustainable systems.
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